A music video (below) for the tune “Alive,” by UK drum-n-bass artists Chase & Status and directed by Josh Cole is attracting attention in Indian country for its subject matter. The clip depicts young Natives living on a reservation who struggle with crack addiction and commit crimes to fund their habits. After an epiphany, the young man who is the main character of the video is seen in a sweat lodge and participating in a sundance ceremony.
Now, Cole is under fire from critics on Twitter who feel that the video exploits the usual media narrative about reservation life (“poverty porn,” as it’s sometimes been called) or cheapens the sundance ceremony by depicting it. Cole argues that the video was made with the consent and help of Blackfeet Natives on the rez in Browning, Montana, where it was filmed.
The video’s YouTube page includes a note expressing “thanks to the whole Blackfoot Nation and The Crazy Dogs Society for making us feel at home” as well as credits for the cast, which appears to consist largely (if not fully) of Native actors.