Supermodel Uses Sacred Headdress to Get Totally Stoked for Coachella

Brazilian Victoria's Secret model Alessandra Ambrosio has courted controversy with an Instagram photo of herself wearing a massive feather headdress. 

The caption on the photo reads "Becoming more inspired for @coachella with this amazing Native American headpiece @jacquieaiche #feathers #festival #coachella #foreveronvacation #inspiration #cocar "

RELATED: Heidi Klum Touts Indian-Themed Shoot for Germany's Next Top Model

The Coachella Valley Music and Arts Festival, a music festival that takes place this weekend and next in Indio, California, is the biggest event of its kind. Native culture-watchers have also come to know it as ground zero of appropriation thanks to attendees' fondness for Native headdress — or "hipster headdress." Blogger Adrienne Keene brought up the trend in 2010 in a post titled "The Hipster Headdress Abounds at Coachella", which was cited the following year in a thread on the Coachella discussion board: "Hipsters In Headdresses; Don't Be That Guy".

It's also interesting to note that one might expect Ambrosio, as a Victoria's Secret model, to be more sensitive — she was one of the models who took the stage for the 2012 Victoria's Secret Fashion show in which Karlie Kloss wore a controversial feather headdress. Native protests ensued, and Kloss's turn on the catwalk in faux regalia was ultimately edited out of the TV broadcast.

Comments are closed.

Credit Card Identification Number

This number is recorded as an additional security precaution.


American Express

4 digit, non-embossed number printed above your account number on the front of your card.


3-digit, non-embossed number printed on the signature panel on the of the card immediately following the card account number.


3-digit, non-embossed number printed on the signature panel on the back of the card.

Enter Your Log In Credentials