The Yocha Dehe Wintun Nation, a California Tribe, has bought commercial slots in seven media markets (Chicago, Dallas, Los Angeles, New York, Sacramento, San Francisco and Washington) for the purpose of showing a commercial that protests the team name and mascot of Washington's NFL franchise. The NBA finals are shown on ABC.
The ad that will air tonight is a one-minute version of "Proud to Be," which was prepared by NCAI for the Super Bowl but was not shown during that broadcast. Here's that version:
According to reports, the commercial did not air during the Super Bowl because NCAI lacked the funds to buy the air time. But an Upworthy writer ventures that it's a moot point because the NFL doesn't allow activism in ads that run during the big game, nor would it ever sell air time to an ad that tarnishes its brand.
"We applaud the Yocha Dehe Wintun Nation for having the vision and commitment to ensure that the American public receives the message loud and clear that Native Americans strongly oppose the use of this disparaging slur," NCAI Executive Director Jackie Pata and Oneida Indian Nation Representative Ray Halbritter said in a joint statement (PDF). "By airing this ad during the NBA Championships, this message for change will be brought into the living rooms of millions of American all across the country."