Umatilla Native basketball star and Nike N7 Ambassador Jude Schimmel has appeared in a recent Nike video which shows her shooting hoops on the rez. Nike’s latest ad, promoting equality for all races — which is narrated by LeBron James — is titled “EQUALITY: Until We All Win.”
Schimmel is a former college basketball player at the University of Louisville who won the NCAA Elite 89 award for having the highest GPA of any player in the Final Four. She also played professionally in Spain and is the author of the book Dreamcatcher.
She also interviewed former President Barack Obama in 2015 at the 7th Annual White House Tribal Nations Conference held in Washington DC.
On Twitter, Schimmel said it was an honor to be a part of the Nike equality campaign alongside so many incredible athletes.
— Jude Schimmel (@JSchim22) January 15, 2018
According to Nike’s website, the campaign is working to unite communities through sports and will work to provide mentorships. The also state athlete ambassadors “proudly stand together with these select organizations determined to fight for equality, in their communities and beyond.”
“Nike believes in the power of sport to move the world forward – We strive to break down barriers, bring people together, and inspire action,” states their site.
Facebook video of Nike N7 Ambassador Jude Schimmel
Nike’s site also features four organizations to promote increased diversity and inclusion to include BHM, celebrating Black heritage, BeTrue supporting the LGBTQ community, LHM for Latinx heritage and Nike N7, “Representing our commitment to bring sport and all of its benefits to Native American and Aboriginal communities in North America.”
For more information, visit http://equality.nike.com
You can watch the video here:
Indian Country Today’s Vincent Schilling (Akwesasne Mohawk) on Twitter