Collin Price is an enrolled member of the Ho-Chunk Nation as well as his tribe’s Public Relations Officer. He is also what he calls a proud Entreprenative, who Price defines as, “A pretty awesome person whose business is doing big things for their family, audience, customers and community.”
Price says he realized several months ago that there were Native entrepreneurs all over the world but there was not a central place for resources for aspiring Entreprenatives. In response, Price created Etreprenative.com and created the Entreprenative podcast which garnered a spot on the iTunes podcasts front page.
Since starting Entreprenative, Price has interviewed successful Native entrepreneurs from all over and continues to add resources to his website. In an interview with Indian Country Today Media Network, Price told about his Entreprenative startup journey, and where he aspires to see things go into the future.
How long has Entreprenative been around?
I started this about three months ago and before that it was about four to five months in the making. It started from my desire to start my own business. I have always been interested in entrepreneur-ism. As part of my regular work I travel all over.
To me it seems there are a lot of organizations out there doing great work to include conferences and other things, but I haven't seen anything that was available for me when I was starting my business. I felt that entrepreneurial loneliness. It's that feeling when you're looking for someone to give you help, or to bounce your ideas off of.
Instead of waiting for something and grasping in the dark I thought, 'why don't I just try to create an entirely new community of like-minded people that want to create and grow their own business.
Can you tell us about your podcast called Entreprenative?
My plan started months ago when I started reaching out to people. I discovered it was difficult to locate people. Another challenge was that I was getting brushed aside because I was not yet established. I remained persistent without entering the creepy mode of trying to get a hold of someone. (laughs)
Once I got hold of always people, I have received nothing but support and people are now anxious to be on my show. Recently I released my interview with Sharice Davids, the owner of Hoka Coffee on the Pine Ridge Reservation.
I have recorded about 30 interviews over the last few months. One of my future guests will be Dave Anderson of Famous Dave’s.
What is the benefit of being an entrepreneur?
One thing I love about being an entrepreneur is that what you do is your own. That is the one thing I really love. It is a lot of work and right now. I have a wife and three kids, but it is fun. I am constantly reaching out to try and meet new people and network. It is a blast meeting new people.
It is also truly cool to see people get increased exposure for their business as well.
What do you hope to accomplish?
The big goal is to bring together native people who are looking to start their own businesses. In the near future, I'll be starting workshops, conducting a conference that is solely dedicated to address the needs small business owners have, such as branding, e-mail marketing and all the things that are overlooked at major conferences.
The big picture for a large company is fine, but I want to help the bakery down the street. This is where we are going. Right now, we are building an audience.
I had an intern this summer who is now a junior in college. He is Ho-chunk. He texted me the other night and said, "Thanks for the inspiration; I am starting my own business." Those are the things I am trying to do which includes providing resources.
I am looking to address the needs of small businesses by listing several tools. I don't think people spend the time to help out entrepreneurs in Indian country.
Where do you see yourself in five years?
I looked to have a wide network of Entreprenatives. I hope to see people breaking that barrier of not knowing if they could do something and instead take action on their own in order to build a business for themselves. I would love to have people start multi-million dollar companies.
Even if someone starts a company with himself as an employee or one other person, they are making a difference.
What advice do you have for young entrepreneurs?
I am not anti-education, but I would really caution someone who feels they have to go to school for the sake of someone saying that that is what they should do. If they don't want to go to school or if they have a passion for working on cars or wants to be a mechanic, there may be other ways to accomplish this instead of racking up $80,000 in debt to get a $12 an hour job.
Take action. That is really it. There are so many things you can put in front of yourself. You can make your own obstacles when you say things like, 'I don't have this, or I don't know how to do this or I have never done this.' You can move past this.
For instance, with my podcast, I have never broadcast anything before in my life. But I did not let that stop me. My first interview was brutal. You have to take action and do it. If you want to do a website, throw it up there; don't wait for it to be perfect, you are never going to be perfect. You have to make moves.
You are not going to know all the answers right away, but that is the beauty of everything you are going to learn, you were going to get some highs and lows, but you have to be willing to take that on and just wrap it.
I believe my podcast will be effective for helping people to grow their audience, while gaining some authority in their field.