A family-owned Canadian company BeDEVIL Enterprises Limited, is under fire on social media and online after posting what many consider to be an offensive billboard in Killiam, Alberta, Canada. The billboard, which depicts a dark-haired woman with a devil-tail lying on her back next to a pile-driver states “Screwpiles, We Drill them to Hell and Back.”
Comments from First Nations and Native accounts on Twitter express “outrage” and “trigger warning” largely due to the connection to the billboard’s placement in an area known for the high rates of missing and murdered indigenous women in Canada.
BeDEVIL Enterprises Limited owner Dan McRae told ICTMN he has been bombarded by the press and says he is being misrepresented.
“I am so sick of talking to the f*cking newspapers! They’ve been hanging me every time I turn left or right. It seems like no matter what I say, I’m getting f*cked in the ass.”
McRae says the image in his billboard is getting misrepresented. “It is getting spun backwards [regarding] my billboard. They are taking my picture and turning it into whatever they want to see. They say the Screwpile is puncturing her vagina, but as you can see it is not. It is just a devil-woman.
“We are just telling people how good a screwpile works and that we will take it to hell and back to get the job done,” says McRae.
McRae told the Edmonton Sun News the billboard has nothing to do with the missing and murdered indigenous women (MMIW) in Canada.
“It has absolutely nothing to do with violence against women, misogynistic stuff. It has nothing to do with that. I have as much respect for women as they have for me. We don’t abuse women. I have had women working for me and I have had nothing but good luck with that.”
McRae says he has no intention of removing the billboard.
Comments on social media regarding the billboard range from upset to outrage.
Lyndsay Kirkham (@Lyndsay_Kirkham) posted on Twitter that she is both devastated and disgusted. Heather Morgan (@HeatherMoAndCo) replied “I can’t believe any ad agency would still produce a billboard like that. Is this 1972?”
— Lyndsay Kirkham (@Lyndsay_Kirkham) November 12, 2015
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