The Campo, California-based Golden Acorn Casino & Travel Center, owned and operated by the Kumeyaay Nation, will host the free-play DoubleDown Casino application on its website, states a press release.
The revenue-sharing partnership provides DoubleDown and Golden Acorn an avenue to offer players extended social entertainment on multiple platforms while also targeting marketing messages to Golden Acorn’s players.
Players can now participate in social games through DoubleDown on the Golden Acorn website, branded with the Golden Acorn logo. IGT’s DoubleDown Casino offers free-play blackjack, slots, slot tournaments, video poker, and roulette to social gamers around the world. New games will be added automatically to the virtual casino, and first-time users of the application will receive $1 million in virtual chips to start their play.
“Offering the same game titles on the web that we offer inside our casino gives us the unique opportunity to deliver fun and engaging casino style experiences to our players,” said David Baggerly, director of marketing at Golden Acorn Casino & Travel Center. “This is an incredible chance to drive interactive slot culture to our players, while allowing them to stay connected to our brand.”
With over 5 million monthly social gamers, DoubleDown Casino is the world’s largest multi-game online social casino and the latest addition (January 2012) to the International Game Technology family based in Seattle, Washington. Launched in the spring of 2010, DoubleDown Casino is the world’s largest virtual casino and one of the top four social media games of 2011 as rated by Facebook.
“Golden Acorn recognizes the opportunity to provide gaming entertainment to their players across various channels,” said Eric Tom, IGT executive vice president of global sales. “This solution is allowing them to grasp an opportunity to evolve as the landscape of gaming also changes, permitting them to drive engaging game play directly to their casino guests and fans of the Golden Acorn brand.”